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KLTG (96.5 MHz, The Beach 96.5) is a commercial FM radio station broadcasting an adult top 40 music format.[1] Licensed to Corpus Christi, Texas, it is owned by Starlite Broadcasting.[2] Its studios for KLTG and sister station KLHB Wild 105.5 are on Gordon Street in the Six Points district south of downtown Corpus Christi.

KLTG is a Class C1 station.[3] It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations. The transmitter tower is on Texas State Highway 188 in Taft.[4]

History

The station signed on the air on September 1, 1967; 56 years ago (September 1, 1967).[5] The original call sign was KIOU. It was owned by the Stereo Broadcasting Company with studios at Wilson Tower. Stephen DeWalt was the president and general manager. KIOU was a rare stand-alone FM station in that era, when most FM stations were co-owned with an AM or TV broadcaster. It was powered at 25,000 watts, a fraction of its current output.

Through most of its first two decades, KIOU aired a beautiful music format.[6] It played quarter-hour sweeps of soft instrumental cover versions of popular adult songs, with Broadway and Hollywood show tunes.

By the mid-1980s, the audience for beautiful music stations was aging. KIOU added more vocals to appeal to a younger audience. It gradually eliminated the instrumentals, becoming a soft adult contemporary outlet. In 1987, it changed its call letters to KLTG as it aired "light" music. In the 1990s, it was owned by Nueces Radio Partners and was a mainstream AC station.[7] In the early 2000s, it stepped up the tempo and eliminated older songs from its playlist, transitioning to adult top 40.

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