MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.[2]
Channel rebrand
On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel was targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.
References
- ^ Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)
- ^ a b "MTV Ukraine rebrands". 31 May 2013.
External links
| Suspilne |
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| 1+1 Media Group |
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| Inter Media Group | |||
| Starlight Media | |||
| Free Media Holding (former assets of Petro Poroshenko) | |||
| Other terrestrial channels |
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| State owned channels |
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| Other channels |
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| Defunct channels |
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