WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. WYRB broadcasts in HD.[2]
History
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an urban adult contemporary format. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."[3]
References
- ^ "Facility Technical Data for WYRB". Licensing and Management System. Federal Communications Commission.
- ^ "HD Radio Station Guide for Rockford, IL". Archived from the original on March 4, 2016. Retrieved September 11, 2023.
- ^ "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
External links
- www.mypower106.com
- Facility details for Facility ID 21202 (WYRB) in the FCC Licensing and Management System
- WYRB in Nielsen Audio's FM station database
42°04′26″N 88°49′23″W / 42.074°N 88.823°W
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