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Eggslut at the Cosmopolitan Las Vegas.
An Eggslut sausage, egg, and cheese sandwich

Eggslut (stylized as eggslut) is a sandwich restaurant chain with locations in Los Angeles, Las Vegas, Tokyo, Seoul, Kuwait, London, Singapore and Hong Kong, known for its signature dish "The Slut", a coddled egg on pureed potatoes, as well as their egg sandwiches.[1] It was founded by Alvin Cailan.[2]

History

Eggslut's name refers to the popular phrase which developed among foodies in the mid-2000s that describes people who serve every dish topped by an egg.[3]

In March 2017, Eggslut temporarily opened a pop-up concept store at Chefs Club Counter restaurant in Nolita, New York. Eggslut opened its first international store in the UK (7 August 2019),[4] its second in Tokyo, Japan (13 September 2019),[5] and its third international location in Seoul, South Korea (10 July 2020).[6] Both locations are franchise owned.[clarification needed] SPC Group, a Korean franchisor of Paris Baguette, and master Korean franchisee of Dunkin Donuts, Baskin Robbins, Jamba Juice, and Shake Shack, has the rights to Eggslut in several countries.[7] The brand also opened its first store in Singapore on 9 September 2021 at Scotts Square.[8]

Reception

The restaurant's name has been included in a list of risqué names by KCET[9] and The New York Times, with Eli Altman stating that having a boring name may mean that an advertisement doesn't attract attention.[10] Samuel Muston wrote that "Eggslut" falls into a category of "quirky" restaurant names, but that "the collision of the word 'egg' and 'slut' doesn't exactly encourage the appetite".[11]

The Grand Central Market in Los Angeles was named as one of the top ten new U.S. restaurants by Bon Appétit for 2014, and Eggslut is mentioned.[12]

References

  1. ^ "Eat This Now: Eggslut's Coddled Egg in a Jar". LA Weekly. 10 December 2014. Retrieved 17 December 2014.
  2. ^ "Special Sauce: Eggslut's Alvin Cailan on Ruckus-Causing as a Career Path". Serious Eats. 12 July 2019. Retrieved 13 March 2020.
  3. ^ Schilcher, Susanne (2019-09-05). "Eggslut: How one simple ingredient proved the key to success | KTCHNrebel". www.ktchnrebel.com. Retrieved 2023-12-19.
  4. ^ "Eggslut Sandwich". YouTube. 24 July 2018. Retrieved 18 January 2021.
  5. ^ Roll, Dale (October 5, 2019). "We eat tasty egg sandwiches from Japan's first branch of Eggslut, the U.S.-based breakfast shop". SoraNews24. Retrieved January 25, 2021.
  6. ^ "Eggslut to open in Seoul on Friday". Korea JonngAng Daily. July 7, 2020. Retrieved January 25, 2021.
  7. ^ Nell Casey (30 March 2017). "Here's What To Order At Eggslut, The Insanely Popular L.A. Joint Opening In SoHo". gothamist. Archived from the original on 2 April 2017. Retrieved 12 April 2017.
  8. ^ "Eggslut S'pore sees queues from 8am on opening day". mothership.sg. Retrieved 2021-09-11.
  9. ^ Katherine Spiers (October 3, 2013). "Sexy Restaurant Names: Do We Like Them?". KCET. Retrieved 18 December 2014.
  10. ^ JOHN GROSSMANN (April 23, 2014). "Risqué Names Reap Rewards for Some Companies". The New York Times. Retrieved 18 December 2014.
  11. ^ Samuel Muston (12 June 2014). "What's in a name? If you're christening a restaurant, then quite a lot". The Independent. Retrieved 18 December 2014.
  12. ^ CBS Staff. "Bon Appetit's top 10 best new restaurants in U.S. - CBS News". CBS News. Retrieved 18 December 2014.

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