Purple Passionflower – Passiflora incarnata

Food orange 7, the ethyl ester of beta-apo-8'-carotenic acid, is a carotenoid with an orange-red color. It is found in small quantities in some plants, but is often produced commercially from apocarotenal (E160e).^[1] It is used as a food coloring under the E number E160f and is approved for use in the EU^[2] and Australia and New Zealand^[3] where it is listed as food additive 160f; it is banned in the United States.^{[citation needed]}

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