Gold Spot was an artificially orange-flavored carbonated soft drink created by Parle Products, introduced in 1952. It was named after the company’s successful Parle Gold Star peppermint product and was popular with kids.[1] Gold Spot went over to Parle Bisleri as part of family partitions of the business.
In 1993, Parle Bisleri sold Gold Spot along with Thums Up, Limca, Citra and Maaza to The Coca-Cola Company, which had just relaunched in the Indian market, reportedly for $40 million.[2] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand.[3]
Gold Spot's advertising slogans included "Livva Little Hot, Sippa Gold Spot"[4] and "The Zing Thing."
In popular culture
The Los Angeles–based band Goldspot is supposed to be named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Gold Spot was very popular back in India at the time.[5]
References
- ^ Anand, Vijay. "Gold Spot – The Uncola Which Had A Zing". Onlykutts. Retrieved 7 December 2023.
- ^ "Coke uncorks war of words with partner". Reading Eagle. 8 January 1995. Retrieved 22 February 2012.
- ^ "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Archived from the original on 2016-03-05. Retrieved 22 February 2012.
- ^ "Soft-Drink War Between Coca-Cola and 'Gold Spot' Bubbles in an Anti-American Atmosphere in India". The New York Times. 8 August 1971. Retrieved 25 April 2024.
- ^ "Band Goldspot to perform at Johnnie Walker One Tree Music Festival". The Economic Times. 6 February 2008. Retrieved 22 February 2012.
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