"Keep It Burnin" (stylized in all caps) is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.[1]
Background
The song was originally recorded for Kanye West's album Donda 2. An early version with unfinished vocals appeared on an early version of the album from West's $200 Stem Player, but was removed shortly after.[2] This version notably contains an interpolation of "Burning Down the House" by new wave band Talking Heads.[3]
Composition and lyrics
The song features a "progressive" trap production,[4] over which the two artists reflect on where they each came from.[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".[2][6][7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").[5]
Music video
The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view.[2][5][6] Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.[2][8][9] They rap and show some dance moves while surrounded by their crews.[10][11]
Charts
| Chart (2022) | Peak position |
|---|---|
| Canada (Canadian Hot 100)[12] | 33 |
| Global 200 (Billboard)[13] | 26 |
| South Africa (TOSAC)[14] | 13 |
| US Billboard Hot 100[15] | 15 |
| US Hot R&B/Hip-Hop Songs (Billboard)[16] | 10 |
Release history
| Region | Date | Format | Label | Ref. |
|---|---|---|---|---|
| Italy | May 6, 2022 | Contemporary hit radio | [1] |
References
- ^ a b "Future" (in Italian). EarOne. Retrieved June 15, 2022.
- ^ a b c d Bustard, Andy (April 29, 2022). "Future & Kanye West Embrace The Dark Side In 'Keep It Burning' Video". HipHopDX.
- ^ Robinson, Ellie (February 25, 2022). "Kanye West adds 12 more 'Donda 2' songs to Stem Player". NME.
- ^ Cole, Alexander (April 29, 2022). "Future & Kanye West Set If Off On "Keep It Burnin"". HotNewHipHop.
- ^ a b c Legaspi, Althea (April 29, 2022). "Future Previews New LP With 'Keep It Burnin' Video Featuring Kanye West". Rolling Stone.
- ^ a b Dailey, Hannah (April 29, 2022). "Kanye West Seems to Call Out Kim Kardashian on Future's 'Keep It Burnin': 'Your Mouth Is the Issue'". Billboard.
- ^ Curto, Justin (April 29, 2022). "Ye Still Burns for Kim Kardashian on Future's 'Keep It Burnin'". Vulture.
- ^ Kearns, Sarah (April 29, 2022). "See Future and Kanye in the New "Keep It Burnin" Music Video". Hypebeast.
- ^ Brown, Preezy (April 29, 2022). "Future And Kanye West "Keep It Burnin" In New Music Video". Vibe.
- ^ Okon, Wongo (April 29, 2022). "Future And Kanye West Find The Good In Destruction In Their Rebellious 'Keep It Burning' Video". Uproxx.
- ^ Powell, Jon (April 29, 2022). "Future and Kanye West "KEEP IT BURNIN" in new visual". Revolt.
- ^ "Future Chart History (Canadian Hot 100)". Billboard. Retrieved June 15, 2022.
- ^ "Future Chart History (Global 200)". Billboard. Retrieved June 15, 2022.
- ^ "Local & International Streaming Chart Top 100 Week 18-2022". The Official South African Charts. Retrieved June 1, 2024.
- ^ "Future Chart History (Hot 100)". Billboard. Retrieved June 15, 2022.
- ^ "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 15, 2022.
Recent Comments