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Falcon Alkoholfri Arena is a football stadium in Falkenberg, Sweden. It is home to Allsvenskan club Falkenbergs FF and seats 5,500 spectators.[1] The naming rights for the stadium are owned by Carlsberg Group, and the stadium is named after the Carlsberg-owned beer brand Falcon. Swedish law does not allow for the marketing of alcoholic drinks, hence the choice to name it after their alcohol-free variant.
It was inaugurated on 2 April 2017 with the Superettan game Falkenbergs FF–Östers IF, 0–2.[2]
References
- ^ "Falkenberg Arena". kommun.falkenberg.se (in Swedish). Falkenberg Municipality. Archived from the original on 4 December 2020. Retrieved 5 January 2020.
- ^ Alexander Rosenlund (2 April 2017). "Firade mål" (in Swedish). Fotbollskanalen. Retrieved 10 December 2022.
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