MTV 80s is a worldwide music channel, which began broadcasting on October 5, 2020. MTV 80s features music videos from the 1980s. MTV 80s has replaced VH1 Classic.

History

Before launch

On November 30, 2004, VH1 Classic Europe featured a program with 1980s music videos, "So 80s", after the launch of this channel. Since December 2005, VH1 Classic Europe featured thematic programs with clips from the 1980s:

  • The 80s Alternative - Alternative and obscure videos from the 1980s.
  • The 80s Chilled - Laid back music from the 1980s.
  • The 80s Danced - Dance music from the 1980s.
  • The 80s Partied - Disco, funk and party music from the 1980s.
  • The 80s Popped - Pop music from the 1980s.
  • The 80s Rocked - Rock music from the 1980s.
  • The 80s Years - A selection of music videos from one particular year of the 1980s.

On September 4, 2006, "So 80s" was renamed to "We Are The 80s". In 2007, VH1 Classic Europe started broadcasting a morning program with 80s music videos - "The 80s At 8" - from 08:00 to 09:00 CET. On July 1, 2012, VH1 Classic Europe cancelled all of these programs. In April 2015, VH1 Classic Europe started a marathon of 80s music videos – "Nothing But The 80s", which was released every three weeks – on weekends. On January 8, 2018, another program appeared on VH1 Classic Europe - "80s Boys vs 80s Girls". At the end of June 2018, on VH1 Classic Europe discontinued "80s Boys vs 80s Girls", and in September of this year, "Nothing But The 80s" was also cancelled. In April 2020, VH1 Classic Europe cancelled "We Are The 80s", in connection with the move of MTV 80s to the frequency of this channel, which was previously broadcast on MTV Classic UK.

Pop-up channel and launch

From February 28 to March 31, 2020, MTV 80s was broadcast for one month as a themed alternative to its host channel, MTV Classic UK, but was not planned as a full-time replacement. From June 31, 2020, until October 5, 2020, VH1 Classic Europe broadcast a block of MTV 80s programming from midnight until midday as a test bed for what would eventually become the permanent replacement to VH1 Classic Europe.

Since July 6, 2020, MTV 80s broadcasts in New Zealand around the clock replacing MTV Classic (Australia). On October 5, 2020, from 05:00 CET onwards, MTV 80s started broadcasting full time, replacing VH1 Classic in Europe, Latin America and the Caribbean. The last video to be broadcast on VH1 Classic Europe was "Born to Run" by Bruce Springsteen. The first video on MTV 80s channel was "Never Let Me Down Again" by Depeche Mode at 05:00 CET. Captions with the name of the song, album and the executor of music video are stylised in the same way that would have been used in the 1980s.[2] On March 1, 2021, MTV 80s expanded its broadcast area to the Middle East and North Africa through beIN Network.[3]

Other versions

As part of restructuring at Paramount Global UK & Australia, MTV 80s replaced MTV Classic in the UK from 6am on March 31, 2022.[4]

The format

Since its launch, MTV 80s has been broadcasting in the format of the British music channel Now 80s. Unlike Now 80s, MTV 80s doesn't broadcast any announcements nor commercial advertising.

MTV 80s uses the same equipment become outdated for broadcasting of programs, as the former VH1 Classic had. It is the only MTV channel which broadcasts in the 4:3 format.[2]

Programmes

Regular programming

  • ...So 80s!
  • Non-Stop 80s Hits!
  • Gold! Greatest Hits Of The 80s
  • Forever 80s!

Daily specials

Top 30

  • Unforgettable 80s Duets!

Top 50

  • Best 80s Debuts![5]
  • Global No. 1s of the 80s![6]
  • Greatest Voices of the 80s![7]
  • Lessons in 80s Love![8]
  • The Power of 80s Love!
  • Super 80s Pops Hits![9]
  • Hits Of 1980!
  • Hits Of 1981!
  • Hits Of 1982!
  • Hits Of 1983!
  • Hits Of 1984!
  • Hits Of 1985!
  • Hits Of 1986!
  • Hits Of 1987!
  • Hits Of 1988!
  • Hits Of 1989!

Special

Yearly events

Valentine's Day

  • 80s In Love!

Women's Day

  • Non-Stop 80s Wonder Women!
  • I Want My MTV 80s Wonder Women!
  • Forever 80s Girls!
  • 80s Women Rock! (alt. name: "80s Women Rock: Play it Loud!")
Europe Day

Men's Day

  • Non-Stop 80s Men!
  • I Want My MTV 80s Men!
  • Forever 80s Boys!
  • 80s School Of Rock The Boys!

New Year

  • Happy New Year From MTV 80s!
  • Pump Up The New Year Party!
  • It's An 80s New Year's Party!

Other

April 2023
  • Duets
    • We Love 80s Duets!
August 2022

Discontinued

  • 80s Legends!
  • 80s Pop Anthems!
  • Best 80s Debut Hits!
  • MTV 80s Top 50
  • Iconic 80s Videos That Made MTV!
  • 40 MTV 80s
  • MTV 80s At The Movies!
  • Super 80s Pop Hits!
  • MTV's Sounds Of (1980-1989)
  • Top 50
    • at the Movies![10]
    • 80s Classics That Made MTV![11]
    • Boys vs Girls of the 80s![12]
    • Feelgood 80s Anthems![13]
    • No Solo: Only 80s Groups![14]
    • 1980 vs. 1981!
    • 1982 vs. 1986!
    • 1983 vs. 1987!
    • 1984 vs. 1988!
    • 1985 vs. 1989!
    • Biggest Euro Hits of the 80s!
    • Videos That Made the Decade!
    • MTV VMA's Hall Of 80s Fame!
    • Dance Dance Dance! 50 Best Moves Of the 80s!
    • Happy Hits Of the 80s!
    • 80s R&B: Top Hits! 50
    • The Final 80s Rockdown!
    • Alternative 80s!
    • Boys Boys Boys: 50 Pop Hits!
    • School of Rock: The Boys!
    • Unforgettable 80s Music Videos![15]
    • Tell It To My Heart! Girls in Love
    • Greatest Love of All!
    • 50 Greatest Female Voices Of the 80s!
    • Divas Of The 80s!

Notes

  1. MTV plans to change the names of its three TV channels (in Russian)
  2. VH1 Classic - program for 21.09.2020 (in Polish)
  3. VH1 Classic stops after 21 years (in Dutch)
  4. End of VH1 Classic and MTV Rocks, replaced by MTV 80s and MTV 90s (in Polish)
  5. "MTV 80s" program on the first day of broadcasting on the "MTV Classic UK" frequency
  6. MTV 80S INTERNATIONAL PREMIERE IN OCTOBER AND PLAY IT LOUD THROUGH THE DISTRIBUTION PLATFORMS " SAT/CABLE / IP AND OTT”! (in Greek)

References

  1. ^ "Телеканалы MTV, Nickelodeon и Paramount прекращают вещание в Беларуси". Tvnews.by | Новости Тв, It И Коммуникаций.
  2. ^ a b "MTV 80s i MTV 90s wystartowały. Koniec VH1 Classic i MTV Rocks (wideo) - artykuł na sat-charts.eu". www.sat-charts.eu. Retrieved 2021-09-29.
  3. ^ "BeIN تطلق باقات وقنوات تلفزيونية جديدة قبل حلول شهر رمضان وصيف 2021".
  4. ^ "our music portfolio is changing". mtv. 15 March 2022.
  5. ^ "MTV 80s - Top 50 Best 80s Debuts!". IMDb. November 2020. Retrieved 19 January 2021.
  6. ^ "MTV 80s - Top 50 Global No. 1s of the 80s!". IMDb. 17 January 2021. Retrieved 20 January 2021.
  7. ^ "MTV 80s - Top 50 Greatest Voices of the 80s!". IMDb. 6 December 2020. Retrieved 19 January 2021.
  8. ^ "MTV 80s - Top 50 Lessons in 80s Love!". IMDb. 13 December 2020. Retrieved 19 January 2021.
  9. ^ "MTV 80s - Top 50 Super 80s Pops Hits!". IMDb. 14 April 2021. Retrieved 17 April 2021.
  10. ^ "MTV 80s - Top 50 at the Movies!". IMDb. 18 October 2020. Retrieved 19 January 2021.
  11. ^ "MTV 80s - Top 50 80s Classics That Made MTV!". IMDb. 7 October 2020. Retrieved 19 January 2021.
  12. ^ "MTV 80s - Top 50 Boys vs Girls of the 80s!". IMDb. 11 October 2020. Retrieved 19 January 2021.
  13. ^ "MTV 80s - Top 50 Feelgood 80s Anthems!". IMDb. 25 October 2020. Retrieved 19 January 2021.
  14. ^ "MTV 80s - Top 50 No Solo: Only 80s Groups!". IMDb. 21 February 2021. Retrieved 24 February 2021.
  15. ^ "MTV 80s - Top 50 Unforgettable 80s Music Videos!". IMDb. 8 November 2020. Retrieved 16 February 2021.

External links