Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and servers. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the OS X operating system; the iTunes media browser; Safari web browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional and consumer photography package; Final Cut Studio, a suite of professional film-industry and home audio and video editing software products; and Logic Studio, a professional music and audio production suite. As of June 2012, the company operates 363 retail stores in ten countries, and an online store where hardware and software products are sold. Apple is a generally popular company that manufactures many digital devices including the iPhone, the iPad and the iPod and Mac line-ups.
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the company was initially called Apple Computer, Inc. for its first 30 years, but dropped the word "Computer" on January 9, 2007 to reflect the company's expansion into the consumer electronics market in addition to its historic focus on personal computers. Apple has about 35,000 employees worldwide and had worldwide annual sales of US$42.91 billion in its fiscal year ending September 26, 2009. For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2009, 2010, and 2011.
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The Magic Mouse is a multi-touch mouse manufactured and sold by Apple. It was first sold on October 20, 2009. The Magic Mouse is the first consumer mouse to have multi-touch capabilities.
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The Apple Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. As of July 2010 Apple has opened 295 stores : 225 in 41 US states, 27 in the United Kingdom (23 in England, 2 in Scotland, 1 in Northern Ireland and 1 in Wales), 15 in Canada, 8 in Australia, 7 in Japan, 4 in China, 3 in Switzerland, 3 in Germany, 3 in France, 2 in Italy and 1 in the Netherlands. The stores sell Apple Macintosh personal computers and software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as the Apple TV. Many stores feature a theatre for presentations and workshops, the Studio for training with Apple products, and all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. The Apple Retail Store design has resulted from the contributions of firms such as Bohlin Cywinski Jackson, Eckersley O’Callaghan, Eight Inc., Gensler, and ISP Design, Inc. to name a few, together with the Apple in-house design team. Shown above is one of the flagship stores in Carrousel du Louvre, Paris, France. |
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 B. 1968/1969 Scott Forstall was the top senior vice president of iOS Software at Apple Inc. Forstall became responsible for Mac OS X releases after Avadis Tevanian stepped down as the company's Chief Software Technology Officer and before being named Senior Vice President of iPhone Software. He has spoken publicly at Apple's Worldwide Developers Conferences, including talks about Mac OS X v10.5 in 2006 and iPhone software development in 2008, later after the release of the iPhone 2.0 and 3G Versions and January 27, 2010 at Apple's 2010 iPad keynote. Forstall is also credited for developing the iPad. |
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| “ | Anyone privy to the release of the iPhone is going to hold on to their current device as long as they possibly can, all but Scotch taping their devices together so that they can crawl over the finish line and into the loving arms of a shiny new iPhone. (Oh, you know the box is gonna be sexy.) | ” |
| — John Mayer (2006) |
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