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by | Mar 16, 2018 | Hosta

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"What You Know" is a song by Northern Irish band Two Door Cinema Club from their debut studio album, Tourist History (2010). It was released on 7 February 2011 as the album's fifth and final single. The song was written by Alex Trimble, Kevin Baird, and Sam Halliday and was produced by Eliot James. The song peaked at number 64 on the UK Singles Chart. "What You Know" was used for the 2012 Microsoft Outlook.com online adverts.[1]

Music video

The music video for "What You Know" premiered on 11 January 2011.[2] The video was directed by Lope Serrano of the Barcelona-based creative collective and directors known as Canada and features female Spanish dancers.[3] The dancers' names are: Patricia Suárez, Laia Santanach, Naya Monzón, Alicia Atienza, Adriana Barrabés, Marina Cardona.[4]

Use in popular culture

This song is featured on Telkomsel Loop TV commercials in Indonesia starting in July 2014,[5] followed by Indomie instant noodles to promote two new flavors from new Kuliner Indonesia range, Dendeng Balado and Soto Lamongan, in September that year.[6]

Track listing

  • Digital download
  1. "What You Know" – 3:09

Credits and personnel

  • Alex Trimble – lead vocals, rhythm guitar
  • Sam Halliday – lead guitar
  • Kevin Baird – bass guitar
  • Benjamin Thompson – drums
  • Elliot James – production

Charts

Chart (2011) Peak
position
Scotland (OCC)[7] 56
UK Singles (OCC)[8] 64
US Alternative Airplay (Billboard)[9] 22
US Hot Rock & Alternative Songs (Billboard)[10] 40
Chart (2024) Peak
position
UK Indie (OCC)[11] 7

Certifications

Region Certification Certified units/sales
United Kingdom (BPI)[12] 3× Platinum 1,800,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label
United Kingdom 7 February 2011 Digital download Kitsuné

References

  1. ^ Welcome to Outlook.com - YouTube
  2. ^ TWO DOOR CINEMA CLUB | WHAT YOU KNOW, YouTube
  3. ^ Mary Chang (14 January 2011). "Video of the Moment #384: Two Door Cinema Club". There Goes the Fear. Retrieved 5 July 2013.
  4. ^ "Marc Gómez del Moral". Retrieved 2020-12-28.
  5. ^ LOOP Ini Kita - YouTube
  6. ^ Indomie Kuliner Indonesia: Dendeng Balado & Soto Lamongan - YouTube
  7. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 28 October 2016.
  8. ^ "Two Door Cinema Club: Artist Chart History". Official Charts Company. Retrieved 28 October 2016.
  9. ^ "Two Door Cinema Club Chart History (Alternative Airplay)". Billboard. Retrieved 28 October 2016.
  10. ^ "Two Door Cinema Club Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved 28 October 2016.
  11. ^ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 7 June 2024.
  12. ^ "British single certifications – Two Door Cinema Club – What You Know". British Phonographic Industry. Retrieved 19 January 2024.
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