Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3] Reigning Champ is sold at 130 retailers worldwide.

In June 2021 Reigning Champ entered into a definitive agreement to be acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[4][5]

Collaborations

Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[6]

Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]

See also

References

  1. ^ Reigning Champ Need Supply Co.
  2. ^ a b Reigning Champ hypebeast.com
  3. ^ Reigning Champ Haven
  4. ^ "Aritzia expands into men's clothing with purchase of majority stake in athletic-wear company". Retrieved 2021-06-20.
  5. ^ Inc, Aritzia. "Aritzia accelerates expansion into men's with acquisition of premium athletic wear brand Reigning Champ". www.newswire.ca. Retrieved 2021-06-20. {{cite web}}: |last= has generic name (help)
  6. ^ Reigning Champ adidas.com