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by | Mar 16, 2018 | Hosta

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For publications with a similar title, see Now.

NOW was a British weekly entertainment magazine printed between 1996 and 2019.

History and profile

NOW was launched in late 1996 as a less serious, more gossip-oriented magazine aimed at women. A series of high-profile celebrity relationships, such as between David and Victoria Beckham, and Jennifer Aniston and Brad Pitt provided ample material, while reality shows such as Big Brother and Pop Idol grew popular at just the right time to help fill pages. NOW was published by TI Media.

It was a mix of celebrity news, gossip and fashion and was primarily aimed at women. It also featured movie and music reviews, real-life stories, shopping and style feature together with major celebrity interviews.

The magazine had a circulation of 196,726 copies in the second part of 2013.[1] Now's circulation fell to 126,921 in the second half of 2015.[2]

By 2019, circulation had fallen for five years in a row and the decision was taken to close the magazine on 2 April 2019.[3] The associated celebsnow.co.uk website continues.

References

  1. ^ a b "ABC Certificates and Reports: Now". Audit Bureau of Circulations. Retrieved 14 February 2014.
  2. ^ Ponsford, Dominic (11 February 2016). "Full 2015 UK magazines ABC circulation breakdown: 60 out of 442 titles grow sales". Press Gazette.
  3. ^ "Ti Media shutters 'no longer sustainable' gossip title Now magazine". The Drum. Retrieved 20 September 2023.

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