"Morozoff" redirects here. For the American actor, see Vic Morrow.

Morozoff Limited (モロゾフ株式会社, Morozofu Kabushiki Gaisha) is a confectionery and cake company headquartered in Kobe, Japan. Since its founding in 1931 by Fedor Dmitrievich Morozoff, a white emigre from Russia, Morozoff has grown and now has 952 restaurants and cafes across Japan.

Morozoff is also well known in Japan as the company that first introduced Valentines Day to the nation. In 1936 it ran an advertisement in the Japan Advertiser (a publication catering to foreigners) with the phrase, “For your Valentine, Make A Present of Morozoff’s Fancy Box Chocolates”.[4] However, it wasn't until after World War II in the 1950s and 60s when the department stores and other manufacturers caught on that Valentines Day truly became a national phenomenon.[5][6]

  • Morozoff Jewel Chocolate
    Morozoff Jewel Chocolate

References

  1. ^ "Company Profile". Bloomberg L.P. Retrieved August 23, 2014.
  2. ^ "Company Snapshot". Bloomberg Businessweek. Archived from the original on August 23, 2014. Retrieved August 23, 2014.
  3. ^ "Morozoff Financials". Financial Times. Retrieved August 23, 2014.
  4. ^ Yamazaki, Mariko. "How Valentines Day Started in Japan".
  5. ^ Gordenker, Alice (March 21, 2006). "So, what the heck is that? – White Day". Japan Times. Retrieved June 30, 2007.
  6. ^ Katherine Rupp (2003), Gift-giving in Japan: cash, connections, cosmologies (illustrated ed.), Stanford University Press, pp. 149–151, ISBN 0-8047-4704-0

External links