Jaecoo is a marque of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets such as Europe, Russia, Malaysia, Middle East and South Africa with sales starting in early 2024 in several markets.[2]

The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China).[3] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.[4]

Omoda and Jaecoo brand launch in Wuhu, Anhui

The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'.[5]

Markets

Russia

Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour.[6]

Products

Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar.[7]

  • Jaecoo J6
    Jaecoo J6
  • Jaecoo J7
    Jaecoo J7
  • Jaecoo J8
    Jaecoo J8

Planned models

See also

References

  1. ^ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. ^ "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  3. ^ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  4. ^ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Retrieved 2023-05-21.
  5. ^ "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  6. ^ "Sales of cars from Chinese brand Jaecoo start in Russia — company". TASS. Retrieved 2024-05-10.
  7. ^ "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". The Peninsular. 10 October 2023. Retrieved 2 January 2024.
  8. ^ A, Moo Teerapat (2024-03-20). "ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย". Autolifethailand.tv. Retrieved 2024-03-20.

External links