INTERSPORT store

INTERSPORT International Corporation ("IIC"), commonly known as INTERSPORT, is an international sporting goods retailer with its headquarters based in Bern, Switzerland.

IIC is the purchasing and brand management company of the INTERSPORT group and is considered one of the largest sporting goods retailers in the world.[3]

INTERSPORT has 5381 specialist stores in 42 countries around the world.[4]

History

Founded in 1968 in Bern, Switzerland, INTERSPORT grew out of the alliance of ten national purchasing centers to create an international organization around the sporting goods. The founding members were Belgium, Denmark, Germany, France, Italy, the Netherlands, Norway, Austria, Sweden, and Switzerland.

Over the years, other associations around the world joined the group. From 1983, INTERSPORT has developed its own sporting brands, offering a wide range of products to consumers worldwide.

Since its foundation, INTERSPORT has been the official sports retailer at several Olympic Games and has sponsored major sporting events all over the world.[5]

Brands

In addition to offering major sporting brands products, INTERSPORT also owns several of their own brands, which fall under the Private Label Brand (PLB[6]) umbrella.[7]

PLBs offer a wide range of sporting brands accessible to all consumers for their everyday sporting needs such as PRO TOUCH (running & ball sports), FIREFLY (water & urban sports), NAKAMURA (biking), McKINLEY(outdoor) and energetics[8] (fitness & training).

References

  1. ^ "Intersport names Steve Evers new CEO".
  2. ^ "Intersport International has released a stable report for the fiscal year 2023, boasting €13.7 billion in revenue".
  3. ^ "The world's biggest sports retailers". Sporting Goods Intelligence. Retrieved 14 December 2023.
  4. ^ "Intersport International revises strategy and organisation to become more efficient". Sporting Goods Report. 23 May 2023. Retrieved 14 December 2023.
  5. ^ "Intersport extends its commitment at the Vierschanzentournee". www.infront.sport. Retrieved 14 December 2023.
  6. ^ "What is a Private Label? How Private-Label Products Work (2024)".
  7. ^ "Intersport International revises strategy and organisation to become more efficient". Sporting Goods Report. 23 May 2023. Retrieved 29 February 2024.
  8. ^ "Intersport launches new Energetics brand, bearing new sustainability logo". Sporting Goods Intelligence. Retrieved 29 February 2024.