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Deirdre K. Breakenridge (/ˈdɪərdrə ˈbrɛkənrɪdʒ/ DEER-drə BREK-ən-rij;[1] born 1966) is an American author and businessperson. She is known for her writing on public relations and social media.

Education and career

Breakenridge grew up in New Jersey, and she attended Glassboro State College.[2] After working in the public relations industry, she returned to the Fairleigh Dickinson University to get her MBA.[3] Afterward, she continued working in public relations agencies before opening her own agency, Pure Performance Communications.[2][4] She has also taught classes at several universities as an adjunct professor.[3][4]

Work

Breakenridge's first book, Cyberbranding: Brand Building in the Digital Economy (2001), is about how companies can market their brand online.[5] Her 2008 book, PR 2.0 New Media, New Tools, New Audiences, offers public relations groups a way to get involved online in new technologies.[6]

In 2009, Breakenridge published Putting the Public Back in Public Relations with Brian Solis. The Journalism and Mass Communication Educator wrote that the book is useful and well-organized for both beginners and advanced individuals in public relations.[7] The book also describes new trends in social media and how all PR individuals can use these techniques.[8] Putting the Public Back in Public Relations also advises those in PR positions to take on leadership roles to promote the use of the new techniques described in the book.[9]

Breakenridge has also worked on research, such as "Social Media Comes of Age: The Vocus 2011 Planning Survey," which she produced with Vocus in 2010.[10]

Books

References

  1. ^ "Social Media Marketing Tutorial - Storytelling in marketing". YouTube. December 6, 2021. Retrieved 7 October 2023.
  2. ^ a b "Podcast Interview with Deirdre Breakenridge". Shane Barker. Retrieved November 18, 2019.
  3. ^ a b "Deirdre Breakenridge will talk about social media for family businesses at FDU". Fairleigh Dickinson University. Retrieved 2019-11-18.
  4. ^ a b "Interview with PR expert Deirdre Breakenridge". Intuitive Stories | Telling Your Company or Product Story. Digitally. 12 November 2009. Retrieved November 18, 2019.
  5. ^ DeMarrais, Kevin G. (2008). "PR and Marketing Veteran Shares Insights, Advice in the Internet Age". The Record. Retrieved 19 November 2019 – via EBSCOhost.
  6. ^ Swann, Patricia (Summer 2009). "PR 2.0 New Media, New Tools, New Audiences". Journalism & Mass Communication Quarterly. 86 (2): 470–472 – via EBSCOhost.
  7. ^ Aguzzino, Alisa (2010). "The Culture of Efficiency: Technology in Everyday Life/Putting the Public Back in Public Relations". Journalism & Mass Communication Educator. 65 (3–4): 316–331. doi:10.1177/107769581006500308. ISSN 1077-6958. S2CID 220747924.
  8. ^ Patrick, Nona (2010). "3 Books That Tell You the Latest About Marketing and PR". Inside Tucson Business. 20 (23): 14 – via EBSCOhost.
  9. ^ Chandler, Eric (2009). "Putting the Public Back in Public Relations". PRWeek (U.S. Edition): 8 – via EBSCOhost.
  10. ^ "Social Media as PR Device Comes of Age in 2011: Report". Channel Insider. 2010 – via EBSCOhost.
  11. ^ "Review". Reference and Research Book News. Ringgold Inc. November 2001. ISSN 0887-3763.
  12. ^ Marken, G. A. (September 2007). "Review". Public Relations Quarterly. 52 (3): 21–23. ISSN 0033-3700.
  13. ^ Reviews of Putting the Public Back in Public Relations:
  14. ^ "Review". Reference and Research Book News. 27 (3). June 2012. ISSN 0887-3763.

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