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"Audi RSQ e-tron" redirects here. For race car, see Audi RS Q e-tron.

The Audi RSQ concept vehicle series include:

Audi RSQ (2004)

Rear view

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi film I, Robot.[2] It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that in order for the car to have successful advertising for Audi as product placement, despite its extreme character, the car still had to be recognised by those audience members familiar with car designs as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille," the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.[1] The RSQ also includes special features suggested by film director Alex Proyas.[3] The car uses spheres instead of conventional wheels.[1] Its two reverse butterfly doors are hinged to the C-posts of the body.[1]

Although this kind of collaboration was a first for Audi, a similar project named the Lexus 2054 was developed by Lexus for use in the 2002 film Minority Report.[4]

Audi RSQ concept car for the I, Robot movie, machined using WorkNC.

Audi RSQ e-tron (2019)

The Audi RSQ e-tron is a concept car developed by Audi for use in the 2019 animated film Spies in Disguise.[5][6]

According to Audi, the car was designed closely with Blue Sky Studios and features a "visionary design language and futuristic highlights including a hologram speedometer".[7]

Marketing

As part of the Audi RSQ e-tron and Spies in Disguise movie launch, a video named 'Lunchbreak' was produced.[8]

See also

  • Audi Le Mans quattro, a similar styled concept car
  • Audi R8, a road car influenced by the RSQ's design and the production version of the Le Mans Quattro.

References

  1. ^ a b c d "The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT"". Press release. Audi. 7 April 2004. Archived from the original on 5 January 2008. Retrieved 30 December 2007.
  2. ^ An Audi for the Year 2035: In
  3. ^ "Automobiles and their placement in movies: Good for the image? news". Brand Dossier. domain-b.com. 28 December 2007. Archived from the original on 29 December 2007. Retrieved 30 December 2007.
  4. ^ "I, Robot: U, Audi". IGN Cars. IGN Entertainment. 9 July 2004. Archived from the original on 5 January 2008. Retrieved 30 December 2007.
  5. ^ "Audi RSQ E-Tron Is An Animated Spy Car You'll Never Drive". Motor1.com. 29 November 2019. Retrieved 11 January 2020.
  6. ^ Audi designs first virtual concept car for Hollywood movie "Spies in Disguise"
  7. ^ "New Audi RSQ e-tron concept car". Audi UK. Retrieved 11 January 2020.
  8. ^ Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

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