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{{Short description|Patent licensing company}}
{{Short description|Patent licensing company}}
<noinclude>{{User:RMCD bot/subject notice|1=Via Licensing (Via LA)|2=Talk:MPEG LA#Request for single page move}}
{{Infobox company
</noinclude>{{Infobox company
| name = Via Licensing Alliance LLC (Via LA)
| name = Via Licensing Alliance LLC (Via LA)
| logo_alt = Via Licensing Alliance
| logo_alt = Via Licensing Alliance

Revision as of 19:18, 4 May 2023

Via Licensing Alliance (also known as Via LA[1]) is the collaborative licensing leader, dedicated to accelerating global technology adoption, fostering participation, and generating return on innovation with balanced licensing solutions for innovators and manufacturers of all sizes around the globe.

About Via LA

The headquarters of Via LA is located in San Francisco, with additional offices in Denver, London, Shanghai, Tokyo, and Washington D.C. The company is an independently managed company, owned by industry-leading participants who have over 25 years of IP licensing experience.

Via LA has operated dozens of licensing programs for various technologies consisting of nearly 50,000 patents in over 130 countries with more than 500 patent holders and nearly 10,000 licensees. The patent pools cover a broad range of technologies including several audio/video encoding and decoding codecs.

Via LA combines the expertise, infrastructure, and relationships of two of the industry’s most successful patent pool administrators: MPEG LA and Via Licensing; thereby creating a new collaborative licensing organization with a rich portfolio of patents and intellectual property licensing programs, hundreds of licensors, and thousands of licensees.  

The Via LA company is led by President Heath Hoglund who was previously the president at Via Licensing; while Larry Horn serves as an advisor after retiring as CEO of MPEG LA.

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