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m Reverted edits by Lukeest (talk) to last version by 331dot blatant promo
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Lukeest (talk | contribs)
Undid revision 1183165128 by Bbb23 (talk)Giving facts about a local business is not promo. i am not promoting anything. quit deleting this contribution and terrorizing wikipedia, tht is a violation of rules. You are trying to gatekeep public information bc i wont send you money privately for approval. I havent "promoted" anything by adding details of when this company was created and sold off. Quit lying and vandalizing.
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[[File:Tuning World Bodensee 2018, Friedrichshafen (OW1A0073).jpg|thumb|Audi RS3 sedan modified by APR]]
[[File:Tuning World Bodensee 2018, Friedrichshafen (OW1A0073).jpg|thumb|Audi RS3 sedan modified by APR]]
'''APR LLC''' is an American [[automotive engineering]] and [[auto racing|motorsport]] company that offers aftermarket performance products for cars built by the [[Volkswagen Group]], including [[Audi]], [[Porsche]], [[SEAT]], [[Škoda Auto|Škoda]] and [[Volkswagen]].<ref>{{cite web|title=APR Products|url=http://www.goapr.com/products/|website=APR|accessdate=31 July 2015}}</ref> Audi Performance & Racing was founded in 1997 by Brett Augsburger and Stephen Hooks, automotive engineers looking to offer aftermarket upgrades for Volkswagen Auto Group cars. Their first product was an [[Chip tuning|ECU software upgrade]] for the 1997 [[Audi A4]] 1.8T, but the company soon expanded its product line to include [[Exhaust system|exhaust]] and [[Turbocharger|turbo]] systems.<ref>{{cite journal|date=March 2006|title=1997 Audi A4 1.8T—Speak Out|journal=Eurotuner|url=http://www.eurotuner.com/features/eurp_0603_1997_audi_a4_18t/|access-date=2009-04-15|archive-date=2012-07-29|archive-url=https://web.archive.org/web/20120729104621/http://www.eurotuner.com/features/eurp_0603_1997_audi_a4_18t/|url-status=dead}}</ref> APR engine tuning products use proprietary software for reading and writing to [[Motronic|Bosch Motronic]] [[engine control unit]]s.{{citation needed|date=July 2015}}
'''APR LLC''' is an American [[automotive engineering]] and [[auto racing|motorsport]] company that offers aftermarket performance products for cars built by the [[Volkswagen Group]], including [[Audi]], [[Porsche]], [[SEAT]], [[Škoda Auto|Škoda]] and [[Volkswagen]].<ref>{{cite web|title=APR Products|url=http://www.goapr.com/products/|website=APR|accessdate=31 July 2015}}</ref> Audi Performance & Racing was founded in 1997 by Brett Augsburger and Stephen Hooks, automotive engineers looking to offer aftermarket upgrades for Volkswagen Auto Group cars. Their first product was an [[Chip tuning|ECU software upgrade]] for the 1997 [[Audi A4]] 1.8T, but the company soon expanded its product line to include [[Exhaust system|exhaust]] and [[Turbocharger|turbo]] systems.<ref>{{cite journal|date=March 2006|title=1997 Audi A4 1.8T—Speak Out|journal=Eurotuner|url=http://www.eurotuner.com/features/eurp_0603_1997_audi_a4_18t/|access-date=2009-04-15|archive-date=2012-07-29|archive-url=https://web.archive.org/web/20120729104621/http://www.eurotuner.com/features/eurp_0603_1997_audi_a4_18t/|url-status=dead}}</ref> APR engine tuning products use proprietary software for reading and writing to [[Motronic|Bosch Motronic]] [[engine control unit]]s.<ref>{{Cite web |title=Engine ECU Upgrade - APR |url=https://www.goapr.com/products/software/ecu_upgrade/ |access-date=2023-11-02 |website=www.goapr.com}}</ref>

== History ==
APR LLC was founded in 1997 by automotive engineers Brett Augsburger and Stephen Hooks. The two visionaries aimed to fill a gap in the market for high-quality performance upgrades for cars under the Volkswagen Auto Group. Their first venture into the market was an ECU software upgrade for the 1997 Audi A4 1.8T, which was met with critical acclaim and commercial success.

Over the years, APR has evolved from a small startup into a global enterprise, servicing multiple markets worldwide. Under Stephen Hooks' leadership, APR extended its product line to include not only software upgrades but also turbo systems, exhaust systems, and various other performance-enhancing components.

Stephen Hooks served as the CEO of APR for many years, leading the company through numerous milestones, including the diversification of its product range, strategic partnerships with key industry players, and expansion into new markets globally. His leadership played a pivotal role in establishing APR as a leading name in automotive performance products.<ref>{{Cite web |last=Dagys |first=John |date=2015-09-26 |title=Hooks (Sonic Tools): “We’re Here to Support Teams and Race Fans” – Sportscar365 |url=https://sportscar365.com/imsa/hooks-sonic-tools-were-here-to-support-teams-and-race-fans/ |access-date=2023-11-02 |website=sportscar365.com |language=en-US}}</ref>

== Products ==
APR has consistently innovated in the field of engine tuning, offering a range of products to enhance vehicle performance. The company is well-known for its proprietary software used for reading and writing to Bosch Motronic engine control units. In addition to software solutions, APR's diverse product range includes:

* '''Exhaust Systems:''' APR offers specialized exhaust systems designed to improve airflow and enhance the auditory experience.

* '''Turbo Systems:''' APR's turbochargers are engineered for optimal power and reliability, meeting the needs of both amateur drivers and professional racers.

* '''Performance-enhancing Components:''' APR has a wide array of performance components, from air intake systems to intercoolers, each designed with the same level of expertise and attention to detail.

== Impact and Reception ==
APR products have received numerous awards and accolades from industry experts. Notably, the company has been recognized for its contributions to improving the performance and reliability of Volkswagen Auto Group cars. Their products are also frequently featured in automotive magazines and online platforms, further solidifying their reputation in the industry.

== Ownership Transitions ==

=== Ownership Transition to Mangrove Equity Partners ===
Directly before Covid-19, APR underwent an ownership transition, with a majority share of the company being sold to Mangrove Equity Partners, LP. This strategic move aimed to ensure the long-term success of APR and facilitate its growth in the automotive aftermarket.

<ref>{{Cite web |date=2014-09-21 |title=APR Sold to Mangrove Equity |url=https://www.vwvortex.com/threads/apr-sold-to-mangrove-equity.7042671/ |access-date=2023-11-02 |website=VW Vortex - Volkswagen Forum |language=en-US}}</ref>Mangrove Equity Partners emphasized its commitment to maintaining APR's reputation for providing top-tier products, reaffirming there were no intentions to compromise product quality.

=== Acquisition by Driven Performance Brands ===
Subsequently, APR became a part of the Driven Performance Brands family, following its acquisition from Mangrove Equity Partners, LP. Driven Performance Brands, a company comprising top performance brands in the automotive aftermarket, sought to strengthen its presence in the European performance vehicle aftermarket with this move.

This acquisition positioned Driven Performance Brands as a leader in the growing European performance vehicle aftermarket in North America, Europe, and Asia. It complemented their existing Dinan brand, serving the BMW performance market.

Matt Young, the President & CEO of APR, expressed excitement about joining Driven Performance Brands and contributing to its continued growth and success.<ref>{{Cite web |title=Driven Performance Brands Acquires APR |url=https://www.dinancars.com/blog/post/driven_performance_brands_acquires_apr/ |access-date=2023-11-02 |website=www.dinancars.com |language=en}}</ref>


==References==
==References==

Revision as of 20:38, 2 November 2023

Audi RS3 sedan modified by APR

APR LLC is an American automotive engineering and motorsport company that offers aftermarket performance products for cars built by the Volkswagen Group, including Audi, Porsche, SEAT, Škoda and Volkswagen.[1] Audi Performance & Racing was founded in 1997 by Brett Augsburger and Stephen Hooks, automotive engineers looking to offer aftermarket upgrades for Volkswagen Auto Group cars. Their first product was an ECU software upgrade for the 1997 Audi A4 1.8T, but the company soon expanded its product line to include exhaust and turbo systems.[2] APR engine tuning products use proprietary software for reading and writing to Bosch Motronic engine control units.[3]

History

APR LLC was founded in 1997 by automotive engineers Brett Augsburger and Stephen Hooks. The two visionaries aimed to fill a gap in the market for high-quality performance upgrades for cars under the Volkswagen Auto Group. Their first venture into the market was an ECU software upgrade for the 1997 Audi A4 1.8T, which was met with critical acclaim and commercial success.

Over the years, APR has evolved from a small startup into a global enterprise, servicing multiple markets worldwide. Under Stephen Hooks' leadership, APR extended its product line to include not only software upgrades but also turbo systems, exhaust systems, and various other performance-enhancing components.

Stephen Hooks served as the CEO of APR for many years, leading the company through numerous milestones, including the diversification of its product range, strategic partnerships with key industry players, and expansion into new markets globally. His leadership played a pivotal role in establishing APR as a leading name in automotive performance products.[4]

Products

APR has consistently innovated in the field of engine tuning, offering a range of products to enhance vehicle performance. The company is well-known for its proprietary software used for reading and writing to Bosch Motronic engine control units. In addition to software solutions, APR's diverse product range includes:

  • Exhaust Systems: APR offers specialized exhaust systems designed to improve airflow and enhance the auditory experience.
  • Turbo Systems: APR's turbochargers are engineered for optimal power and reliability, meeting the needs of both amateur drivers and professional racers.
  • Performance-enhancing Components: APR has a wide array of performance components, from air intake systems to intercoolers, each designed with the same level of expertise and attention to detail.

Impact and Reception

APR products have received numerous awards and accolades from industry experts. Notably, the company has been recognized for its contributions to improving the performance and reliability of Volkswagen Auto Group cars. Their products are also frequently featured in automotive magazines and online platforms, further solidifying their reputation in the industry.

Ownership Transitions

Ownership Transition to Mangrove Equity Partners

Directly before Covid-19, APR underwent an ownership transition, with a majority share of the company being sold to Mangrove Equity Partners, LP. This strategic move aimed to ensure the long-term success of APR and facilitate its growth in the automotive aftermarket.

[5]Mangrove Equity Partners emphasized its commitment to maintaining APR's reputation for providing top-tier products, reaffirming there were no intentions to compromise product quality.

Acquisition by Driven Performance Brands

Subsequently, APR became a part of the Driven Performance Brands family, following its acquisition from Mangrove Equity Partners, LP. Driven Performance Brands, a company comprising top performance brands in the automotive aftermarket, sought to strengthen its presence in the European performance vehicle aftermarket with this move.

This acquisition positioned Driven Performance Brands as a leader in the growing European performance vehicle aftermarket in North America, Europe, and Asia. It complemented their existing Dinan brand, serving the BMW performance market.

Matt Young, the President & CEO of APR, expressed excitement about joining Driven Performance Brands and contributing to its continued growth and success.[6]

References

  1. ^ "APR Products". APR. Retrieved 31 July 2015.
  2. ^ "1997 Audi A4 1.8T—Speak Out". Eurotuner. March 2006. Archived from the original on 2012-07-29. Retrieved 2009-04-15.
  3. ^ "Engine ECU Upgrade - APR". www.goapr.com. Retrieved 2023-11-02.
  4. ^ Dagys, John (2015-09-26). "Hooks (Sonic Tools): "We're Here to Support Teams and Race Fans" – Sportscar365". sportscar365.com. Retrieved 2023-11-02.
  5. ^ "APR Sold to Mangrove Equity". VW Vortex - Volkswagen Forum. 2014-09-21. Retrieved 2023-11-02.
  6. ^ "Driven Performance Brands Acquires APR". www.dinancars.com. Retrieved 2023-11-02.

Further reading

External links


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