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Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital.[3][4] Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

History

In November 2022, Croma appointed Sudhansu Misra as its Chief Human Resources Officer.[5]

In 2023, Croma announced its partnership with the Gujarat Titans for the 2023 season as their official electronics partner.[6]

In 2023, Nothing entered into a partnership with Croma. Through this partnership, customers can now purchase Nothing products at Croma stores across the country.[7]

In March 2024, Croma appointed Shibashish Roy as its new Deputy CEO. Before this promotion, he served as the company's Chief Operating Officer.[8]

Location

Presently, there are a total of more than 400 Cromā stores across 130+ cities in India.[9][10]

The stores are spread throughout much of India.[11]

Croma Stores – Statewise

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.[12]

References

  1. ^ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.
  2. ^ "Tata Digital revenue jumped 13x in FY 23".
  3. ^ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
  4. ^ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
  5. ^ "Sudhansu Misra joins Croma Infiniti Retail as CHRO". ETHRWorld.com. 20 November 2022. Retrieved 2 July 2024.
  6. ^ Saini, Sonam (24 March 2023). "Croma announces partnership with Gujarat Titans". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2 July 2024.
  7. ^ Bureau, Gadgets Now (19 October 2023). "Nothing partners with Croma, to offer Nothing Phone (2) at discounted price". Gadgets Now. Retrieved 2 July 2024.
  8. ^ Bureau, MN4U (5 March 2024). "Croma names Shibashish Roy as Deputy CEO". MediaNews4U. Retrieved 2 July 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  9. ^ "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
  10. ^ Crossley, Isabelle (2 April 2024). "Croma launched 149 outlets in FY24". FashionNetwork.com. Retrieved 2 July 2024.
  11. ^ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.
  12. ^ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
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