In 2013, the Shamrock Group opened the 98,000-square-foot (9,100 m2) Plaza at the Border on Las Americas' west side, which includes a Ross Dress for Less and TJ Maxx,[4] while on the east side immediately adjacent to the border crossing is the smaller 140,000-square-foot (13,000 m2) Outlets at the Border, which opened in the fall of 2014.[5]
In 2021, Outlets at the Border was rebranded as Plaza Palmera after the owner of the property The Shamrock Group LLC shuttered due to the COVID-19 pandemic, this new addition of the outlet never reached full capacity in leasing. Plaza Palmera leasing was taken over by Bridge33[6] until December 2023, when Plaza Palmera was later taken over by the Simon Property Group and rebranded and merged with the more successful Las Americas Premium Outlets.[7]
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