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Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]
History
Nowness launched in 2010.[4] Its founder and chief creative executive is Jefferson Hack[2]
Awards
- 2011 Webby Award: Best Fashion Website[7][8]
- 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[9]
- 2013 Lovie Award for Best Lifestyle Website[10]
- 2014 Berlin Fashion Film Festival: Best Visual Effects (for shoppable fashion short, "Mine All Mine")[11]
- 2014 Webby Award: Best Cultural Website[12]
- 2017 Webby Award: Best Cultural Website[13]
References
- ^ Bunz, Mercedes (26 February 2010). "LVMH launches luxury online magazine Nowness" – via www.theguardian.com.
- ^ a b Orton, Karen (23 September 2016). "Jefferson Hack: How a countercultural provocateur became the ultimate fashion insider". The Globe and Mail.
- ^ Schomer, Stephanie (25 February 2010). "LVMH and Nowness.com Offer the Luxury Education Kanye University Lacks". Fast Company.
- ^ a b "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
- ^ "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
- ^ "News Bites - Modern Dazed Acquires Nowness Stake, Kérastase On-Demand, Elie Top Online". The Business of Fashion. 15 May 2017.
- ^ "NOWNESS -- The Webby Awards".
- ^ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
- ^ "The Lovie Awards Winners Gallery". The Lovie Awards. Retrieved 28 March 2019.
- ^ "The 3rd Annual Lovie Awards Winners Announced".
- ^ "Winners 2015". Berlin Fashion Film Festival. Archived from the original on 2015-12-23.
- ^ "NOWNESS -- The Webby Awards".
- ^ "Winners Archive - The Webby Awards".
External links
- Official website
- "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
- "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
- "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
- "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
- "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
- "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)
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