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This article is about the technologist. For other people with this name, see Barry Schwartz.

Barry Schwartz (born 22 March 1980) is a blogger who writes about search engines and search engine marketing.[1][2] Schwartz is the founder[3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan.[4] Previously, Schwartz was a writer for Search Engine Watch.[5] He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld's PubCon.[6]

He has been interviewed by NBC Nightly News and USA Today about Search Marketing,[7][8] and has been quoted by news organizations reporting on the Internet Marketing space.[9][10][11] He is also the organizer of the annual Search Marketing Expo (SMX) in Israel,[12] and is a member of the Internet Marketers – New York.[13] He was also the host of the Search Pulse podcast on WebmasterRadio.FM.[14]

Biography

Barry Schwartz (middle) and Chris Boggs (left) interview Rand Fishkin (right) on Webmaster Radio

At the age of 14, Barry Schwartz started RustyBrick.com and began website building in 1994.[15]

On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable.[16] The publication covers Search engine news and updates from Google Search, Microsoft Bing and other platforms.

Schwartz became a news correspondent at Search Engine Watch, in February 2006.[17] Then in December 2011, when founder Danny Sullivan (technologist) left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. [18] A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles.[19][20]

Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018.[21]

In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors.[22] In the same year, he was spotlighted in a Google Search podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview. [23]

Personal Life

Schwartz is a graduate of Baruch College, City University of New York[24] and lives in Rockland County, New York. He is married and has three daughters and two sons.[25]

References

  1. ^ "Barry Schwartz's Search Engine Roundtable Articles". Seroundtable.com. Retrieved December 7, 2011.
  2. ^ Matt Cutts, Search Engine Strategies Chicago 2006, December 5, 2005
  3. ^ "Rusty Brick". Retrieved April 18, 2016.
  4. ^ "Blueglass Archive". Retrieved May 29, 2014.
  5. ^ "Barry Schwartz – Search Engine Watch (#SEW)". Search Engine Watch. Retrieved December 7, 2011.
  6. ^ Barry Schwartz, PubCon Biography
  7. ^ rustybrick (September 12, 2010). "NBC Nightly News – Google Advertising". Youtube. Archived from the original on December 14, 2021. Retrieved December 7, 2011.
  8. ^ Acohido, Byron (May 5, 2010). "USA Today Google's new look amps up search-engine competition". USA Today. Retrieved December 7, 2011.
  9. ^ Manjoo, Farhad (August 31, 2009). "Can Microsoft's Bing, or Anyone, Seriously Challenge Google?". Time. Archived from the original on August 26, 2009. Retrieved December 7, 2011.
  10. ^ "North Carolina District Schools Google". Forbes. June 26, 2006. Retrieved December 7, 2011.
  11. ^ King, Rachael (June 5, 2009). "Saving Face Online". Bloomberg BusinessWeek. Archived from the original on June 19, 2009. Retrieved December 7, 2011.
  12. ^ Jerusalem Post on "SEO". Jerusalem Post. Retrieved December 7, 2011.
  13. ^ "New Web Marketing Group Takes Velvet Rope Approach". Clickz.com. December 15, 2006. Retrieved December 7, 2011.
  14. ^ "The Pulse". .webmasterradio.fm. November 13, 2007. Archived from the original on January 9, 2012. Retrieved December 7, 2011.
  15. ^ Google Search Central (July 14, 2022). How Barry Schwartz Created RustyBrick. Retrieved June 19, 2024 – via YouTube. {{cite AV media}}: |last= has generic name (help)
  16. ^ "Welcome to the RustyBrick Weblog at Search Engine Roundtable Weblog". February 8, 2004. Archived from the original on February 8, 2004. Retrieved June 19, 2024.
  17. ^ "Goodbye Gary; Hello Barry! - Search Engine Watch (#SEW)". February 12, 2014. Archived from the original on February 12, 2014. Retrieved June 19, 2024.
  18. ^ "Danny Sullivan's Search Engine Land Launches December 11". December 10, 2006. Archived from the original on December 10, 2006. Retrieved June 19, 2024.
  19. ^ Goodwin, Danny (December 11, 2022). "Search Engine Land celebrates its 16th birthday". Search Engine Land. Retrieved June 19, 2024.
  20. ^ Schwartz, Barry (December 2, 2022). "Search Engine Roundtable's 19th Anniversary". Search Engine Roundtable. Retrieved June 19, 2024.
  21. ^ Marvin, Ginny (October 18, 2018). "Editor's note: Congratulations, Barry Schwartz, Search Personality of the Year". Search Engine Land. Retrieved June 19, 2024.
  22. ^ Barry, Schwartz (July 15, 2022). "Lucid Insider Author". Lucid Insider. Archived from the original on July 16, 2022. Retrieved July 15, 2022.
  23. ^ Google Search Central (July 14, 2022). How Barry Schwartz Created RustyBrick. Retrieved June 19, 2024 – via YouTube. {{cite AV media}}: |last= has generic name (help)
  24. ^ "Barry Schwartz CEO of RustyBrick". rustybrick.com.
  25. ^ Barry Schwartz (November 14, 2014). "Video Recap of Weekly Search Buzz". seoroundtable.com.

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